OptilistOptilist
Sign In

Guide

How to Sell on Walmart Marketplace: Complete Requirements Guide 2026

Meta Title: Walmart Marketplace Seller Requirements 2026 - Complete Guide to Get Approved Meta Description: Everything you need to start selling on Walmart Marketplace: account requirements, documents, fees, tax info, and step-by-step approval process. Primary Keyword: Walmart Marketplace seller requirements

Want to start selling on Walmart Marketplace? Here's exactly what you need.

Walmart Marketplace High; requires previous e-commerce experience., and the approval process 2–4 weeks.

This guide covers every requirement to get your seller account approved and start making sales.

Quick Checklist: Walmart Marketplace Seller Requirements

Essential Requirements:

  • ☐ US Business Tax ID (SSN not accepted)
  • ☐ Proof of Business Address
  • ☐ Previous Marketplace Experience
  • ☐ US-based Warehouse/Return Center
  • ☐ GS1-Certified GTINs

Documents Needed:

  • ☐ IRS W-9 Form
  • ☐ Certificate of Incorporation
  • ☐ Utility Bill (Business name)
  • ☐ Business Insurance Certificate

Approval Time: 2–4 weeks

Can Anyone Sell on Walmart Marketplace?

Established businesses only; no individual/casual sellers.

Geographic Requirements:

  • Supported Countries: US, CA, UK, CN, IN, etc.
  • Restricted Regions: None specific; requires US business registration.
  • International Sellers: Sellers must provide a US-based return address.

Legal Requirements

1. Business Registration

Mandatory.

Accepted Business Types:

  • LLC
  • C-Corp
  • S-Corp
  • General Partnership

Do you need an LLC? Mandatory (or other corporate entity).

2. Tax Information

EIN required.

Required Documents:

  • Form W-9
  • EIN Confirmation Letter
  • Sales Tax Permit

Sales Tax: Walmart handles collection for Marketplace Facilitator states.

3. Shipping SLA Compliance

Must be able to ship within 2 days to maintain 'Pro Seller' status.

Account Setup Requirements

Personal Information Needed:

  1. Legal Representative Name
  2. Title/Role
  3. Business Phone
  4. Business HQ Address

Banking & Payment:

  • Bank Account: Payoneer or Hyperwallet account required.
  • Payment Processor: Payoneer / Hyperwallet
  • Payout Schedule: Weekly or Bi-weekly (based on performance)
  • Minimum Payout: $0.00

Identity Verification:

Manual review of business documents and tax ID matching.

Required ID Documents:

  • Business License
  • Authorized Rep ID
  • Tax ID document

Product-Specific Requirements

Approved Categories:

Walmart Marketplace allows selling in:

  • Electronics - Requires 1-year manufacturer warranty.
  • Jewelry - Gated; requires $5,000 application fee.
  • Luxury Beauty - Gated; brand authorization required.
  • Grocery - Standard food safety certifications.

Restricted Categories:

Some categories require additional approval:

  • Hazardous Materials - SDS documents required.
  • Custom Products - Manual approval of design flow.
  • Refurbished - Must be Walmart Restored certified.

Prohibited Items:

You cannot sell:

  • Firearms
  • Counterfeit Products
  • Digital Goods
  • Alcohol

See complete prohibited items list →

Technical Requirements

Product Listings:

  • Main Images: Pure white background; 2000x2000 suggested.
  • Attributes: Mandatory attribute mapping for search filters.
  • Price Consistency: Parity rule: Cannot price lower on other sites.

Image Requirements:

  • Minimum Resolution: 1000x1000 pixels
  • Background: White background
  • File Format: JPEG, PNG
  • File Size: Max 5MB

Inventory Management:

95%+ in-stock rate for top items.

Financial Requirements

Upfront Costs:

| Cost Type | Amount | |-----------|--------| | Setup Fee | $0 | | Monthly Fee | $0 | | Referral Fee | 6% to 15% per sale | | WFS (Fulfillment) | Weight-based (approx. $3.45+) |

Total to Start: $500+ (Business setup + inventory)

Ongoing Fees:

  • Referral Fee (Avg 15%)
  • Storage Fees (WFS)
  • Marketing (Walmart Connect)

Full fee breakdown →

Step-by-Step Application Process

Step 1: Documentation

Gather EIN, W-9, and address proof.

Time Required: 1 day

Step 2: Application

Submit via Walmart Seller Center.

Time Required: 45 mins

Step 3: Wait Period

Walmart reviews catalog and experience.

Time Required: 14 days

Step 4: Registration

Sign the Retailer Agreement.

Time Required: 30 mins

Step 5: Onboarding

Complete shipping and payment setup.

Time Required: 2 days

Total Application Time: 21 days

Common Rejection Reasons

1. No Prior Experience

How to avoid: Provide links to successful Shopify or Amazon stores.

2. Invalid Tax ID

How to avoid: Ensure EIN matches IRS database exactly.

3. Restricted Catalog

How to avoid: Apply with allowed categories only.

4. Incomplete Business Address

How to avoid: Provide a physical address, no PO Boxes.

Approval Rate: Approx. 40%

Performance Requirements (After Approval)

Once approved, you must maintain:

Metrics to Monitor:

  • Order Defect Rate: Must stay above <2%
  • On-Time Delivery: Must stay below >95%
  • Valid Tracking Rate: Must stay above >99%
  • Customer Response Time: Must stay above <24 hours

Consequences of Poor Performance: Search suppression or account termination.

First Steps After Approval

Week 1: WFS Enrollment

Ship inventory to Walmart for 2-day tag.

Week 2-4: Review Generation

Use Spark Reviewer program to build trust.

Month 2-3: Price Optimization

Use Repricer tools to maintain Buy Box.

Requirements by Seller Type

Individual Sellers:

Not allowed.

Business Sellers:

Full EIN registration and business history.

Professional/Enterprise Sellers:

Minimum $50k annual GMV potential.

International Seller Requirements

Selling from Outside Walmart Marketplace's Primary Market:

Global sellers need a Payoneer account.

Additional Requirements:

  • International Business License
  • US Return Address
  • Payoneer Verification

Currency Conversion: Converted at standard Payoneer rates.

Frequently Asked Questions

Is there a monthly fee?

No, Walmart is free to list.

Do I need a UPC?

Yes, GS1-certified UPCs are mandatory.

Can I use FBA for Walmart?

No, shipping in Amazon-branded boxes is prohibited.

What is WFS?

Walmart Fulfillment Services, similar to FBA.

How long to get approved?

Usually 2 to 4 weeks.

Can I sell used goods?

Only if approved for the 'Walmart Restored' program.

Quick Start Checklist

Before applying, make sure you have:

✅ W-9 Form signed
✅ Business address utility bill
✅ Experience documentation
✅ Payoneer account linked
✅ US Return address confirmed
✅ Product catalog CSV
✅ GS1 Certificate

Ready to Start Selling?

Join the fastest-growing US marketplace by leveraging WFS for instant shipping credibility.

Key Takeaways:

  1. Walmart is for established businesses, not beginners.
  2. The US return address is a non-negotiable requirement.
  3. Fulfillment speed is the primary ranking factor.
  4. No monthly subscription fees make it high-margin.

Optimize Your Walmart Marketplace Listings from Day 1

Getting approved is just the beginning. To succeed on Walmart Marketplace, you need optimized, high-converting listings.

Optilist helps you:

  • 🎯 Research winning keywords for Walmart Marketplace
  • 📊 Analyze top competitors in your niche
  • 🚀 Generate SEO-optimized titles and descriptions
  • 💰 Track your listing performance

Start Your Free Trial - Optimize Your Walmart Marketplace Listings →